火龍果软件-面向移动互联网产品的敏捷体验设计.docxVIP

面向移动互联网产品的敏捷体验设计最近几年，移动互联网行业发展迅速，这是一个机遇与挑战并存的时期，谁能最快地发掘用户需求，创造良好的产品使用体验，谁就能在激烈的市场竞争中争得先机。这对用户体验设计来说，也应运而生了新的课题。一方面，移动互联网的兴起、用户多样化个性化的需求催生了越来越多的新产品和新服务，为用户体验设计提供了前所未有的发挥舞台。另外一个方面，继承自传统互联网行业的以用户为中心的设计流程不能满足移动产品的新要求，难以适应越来越快的研发周期，灵活多变的竞争环境。本文深入地解读了“以用户为中心的”设计理念与敏捷开发的特点，并探讨了移动互联网产品设计中的一些新的挑战，把它们作为研究的出发点。接着叙述了新的用户体验设计流程模型的建立过程，在瀑布式模型、设计提前循环交织模型的基础上提出了敏捷UCD高度融合模型，并对用户体验研究与设计中所用到的一系列方法进行了敏捷优化研究，提出了一整套的敏捷用户体验设计流程与方法体系。通过描述敏捷UCD高度融合模型在西博车展移动应用项目中的工作过程，论文阐述了该流程模型在实际工作中的应用。通过高度融合的团队工作过程，一系列敏捷化的体验设计方法，敏捷UCD高度融合模型帮助西博车展项目在更短的时间高质量的交付体验设计，取得了主办方、用户的好评。在论文最后还将该项目与采用传统瀑布流方式设计流程的项目进行了相关数据对比，从客观的角度上验证了该模型的优势。关键词:敏捷UCD，用户体验设计，移动互联网AbstractIn recent years, the mobile Internet industry has developed rapidly, this is an opportunity and challenges of the period, who was the fastest to explore the needs of users, to create a good product experience, who will be able to pre-emptive in the fierce market competition. This user experience design, new issues have emerged. On the one hand, the rise of mobile Internet users the diverse needs of individual gave birth to more and more new products and services, provide an unprecedented user experience design stage play. Another aspect of user-centered design process inherited from the tradition of the Internet industry can not meet the new requirements of mobile products, it is difficult to adapt to the increasingly rapid development cycle, the flexible competitive environment.In this paper, in-depth interpretation of the user-centered design concept and the characteristics of agile development, and discusses some new challenges in the design of the mobile Internet products, put them as the starting point of research. Then describes the process of establishing new user experience design process model, the waterfall model, the design cycle in advance mixed model is proposed on the basis of agile UCD fusion model, and the user experience research and used in the design of a series of research to the agile methods, puts forward a complete set of agile