BurberryPLC.CompanyAnalysisReportBurberryPLC.CompanyAnalysisReport.docVIP

下载本文档

3
0
约1.36万字
约 6页
2017-01-05 发布于贵州
举报
版权申诉

BurberryPLC.CompanyAnalysisReportBurberryPLC.CompanyAnalysisReport.doc

1、有哪些信誉好的足球投注网站（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

BurberryPLC.CompanyAnalysisReportBurberryPLC.CompanyAnalysisReport

BurberryPLC.CompanyAnalysisReport作者：樊懿来源：《文化产业》2015年第01期 ????????Burberry PLC is a famous fashion brand leader in the world； its unique strategies， excellent leaderships and teamwork contribute to its different types of products spread all over the world. Especially， Burberry was regarded as an earliest innovation firm in the social networks and digital media. While this report will present an analysis of Burberry company activities in the past few years， mainly focus on the clothing industry in UK market to discuss， from financial performance and macro market environment with PEST analysis. Finally， the report makes recommendations for potential investors on whether worthy to invest in future. ????????Keywords marketing， luxury industry， information technology ????????1. Introduction ????????Burberry PLC is one of the most recognized leading global luxury reputation brands in the fashion industry， which is established by Draper’s apprentice Thomas Burberry in 1856 in Basingstoke， London. At the present， Burberry has nearly 500 stores， and almost 7，000 employees from approximate 50 different countries all over the world with 92 various nationalities. America， Europe and Asia Pacific constitute the major markets for Burberry in 2011. In the Asia Pacific， the main areas are China and Japan. Moreover， the “ Protect， Explore， Inspire” are regarded as chief values in Burberry business management. ????????Financial Ratio Analysis about Burberry ????????Profitability Ratios ????????Burberry has outstanding performance comparative its competitors and keeps positive on its profits during last five trading years （Bloomberg BusinessWeek， 2012b）. During the full year of 2011， Burberry had Sale revenue of ￡1，501m， a 17.3% increase over the last year （Bloomberg BusinessWeek， 2012b）.The profitability ratios presented below （Figure 1）， it measures the financial performance of Burberry. Gross Profit Margin remains steady increase during the period years except in 2009 when Burberr