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ACCOMMODATION OPERATIONS The Importance Of Hotel Brand Made By: Zhao Xiao Ping F Number：UV201203007 Table of Content 1.Prefacepage3 2.The 2014 Global Five Ranking Of Le Grand Large Hotel Group page3 3.Mold Hotel Brand Four Measures page4 4.Importance Of Hotel Brandpage5 Conclusion page6 1.Preface In recent years, with the rapid development of domestic tourism and business activities of the pull, the sustained and steady growth of the number of tourists,the development of hotel industry in China is gradually moving to wads stability. Hotel collectivize trend and chain orientation is particularly prominent,the industry brand competition has become the dominant, market segmentation gradually strengthened and prominent competitive advantage,such as Econ Hotel, resort hotels, conference hotel, Swallow Edinburgh Greens Hotel, in the market with its distinctive professional service characteristics have stronger competitiveness. 2.The 2014 global five ranking of Le Grand Large Hotel group ①；Hilton Hotels Corporation； its main brands: Hilton, Conrad, Scandic, tree, Embassy Suites Hotel, home wood Suites Hotel, Harrison Convention Center, Garden Hotel, Hampton Hotel, Hilton Vacation Club ②；CENDANT Corporation；its main brands: Howard Johnson, daily Company profile: cen d ant Group sales company, chief of service industry in the world; one of the World Fortune 500; one of the nations top 50 enterprises ③； Intercontinental Hotels Group；its main brands: Intercontinental, Crow ne Plaza, holiday, fast. Group:Inter Continental Hotel group is the Asia Pacific region and the worlds largest and most hotel brand hotel management company.Have, in more than 100 countries in the operation and management of the hotel has more than 3500, more than 545000 rooms hotel. ④；Marriott International,Inc.Hotels its main brands: J.W Marri