《外贸英语函电》Unit 7-订单和执行订单.pptVIP

Unit 7 Orders And Their Fulfillment Meaning of “Order” v. — request sb. to supply or make goods, etc. n. — the request to make or supply goods — the goods ordered Introduction The buyer’s order is an offer to buy. The agreement is not legally binding until the supplier has accepted the offer. After that, both parties are legally bound to honor their agreement. be bound to do sth. 有法律责任，有义务做某事 When ordering, an order is needed. An order may be given by letters, fax, telegram message, etc.. Nowadays, the Internet even allow ordering online. However, the buyers usually use printed order forms and the sellers use printed acknowledgements so as to avoid misunderstanding. Accuracy and clarity are the essential quality of an order or an order-letter so that the buyer can get exactly what is being ordered. An order should include the following items: an accurate and full description of goods required; statement of the delivery requirements; confirmation of the terms of payment agreed upon. Upon receipt of an order, the seller should acknowledge it as soon as possible. Sometimes the seller can’t accept the buyer’s order. The letter rejecting the order must be written with the utmost care and with an eye to goodwill and future business. The seller may explain the reason, express regret of inability to be of help, and can recommend suitable substitutes or make a counteroffer. Letter 1 Placing an Order 1.? Instruct 向某人下命令或指示，指导 ～sb. to do sth. (about sth.) Letter 1 Placing an Order 2.? with regard to =in regard to 关于某人或某事 e.g. With regard to the terms of payment, we prefer L/C at sight. 3.? make up 制作，准备 Letter 2 A Tabulated Order 1.tabulate 将某事物列成表格 2.apply for 申请 apply for the Import Licence Review: apply for an entry visa Letter 2 A Tabulated Order 3. effect shipment = make shipment effect 使发生，产生，运行 4. initial order 初次订单 5. repeat order 重复订单 Letter 3 Conclusion of Business 1. conclusion 达成 v. conclude — to conclude a transac