Digital survival of advertising media.docVIP

Digital survival of advertising media 　　With the arrival of the rapid development of science and technology economy， Chinas advertising media environment presents cross diversification trend. Whether we go outdoors or in the home， from the mobile phone to the network， access to everything， we are all kinds of every hue advertising surrounded， advertisement has gradually become an indispensable part of our cultural life. The digital era of the Internet is a global. It makes the space and time distance become zero， greatly reduces the cost of information transmission， realize the socialization， achieve the rapid spread of information. Compared with the traditional media， the Internet has a distinct advantage. Human society， just as the new generation of information dissemination of new technologies， new media into a dissemination of information. 　　Along with the change and development of technology change rapidly， the universal application of digital information technology quickly engulfed the whole world. Computer， Internet， information freeway， speed of development of many new technologies， new media， almost more than the growth of our hearts. 　　So for the advertising， communication context is a very important factor， from traditional media to new media， the print media network to the Internet media network， from building advertising to mobile media advertising， the media have their own platform to promote the communication of advertisement. 　　In our impression， traditional advertising can be roughly divided into several newspaper ads， magazine ads， television ads， radio ads， direct mail advertising， posters， advertisements， the traditional outdoor advertising and other major forms of advertising From the relationship between the dissemination of information， media platform form determines the form of advertising and advertising ecological characteristics. In the information dissemination model， advertising communication staying platform power can be magnified i