物流英语考点串讲.docVIP

物流英语考点串讲 课文内容精讲 Unit 1 General Introduction to Logistics Modern logistics is related to the effective and efficient flow of materials and information that are of vital importance to customers and clients in various sectors of the economic society,which may include but by no means is limited to: packaging,warehousing,material handling,inventory,transport,forecasting,strategic planning and customer service. 现代物流与物资及信息的及时有效流动相关，而物资和信息的及时有效流动对经济社会的不同领域的顾客和客户有着极其重要的意义。现代物流包括但不限于下列方面：包装，仓储，材料搬运，存货，运输，预测，战略规划，客户服务。 Logistics is that part of the supply chain process that plans ,implements and controls the efficient,effective flow and storage of goods,service and related information from the point of origin to the point of consumption to meet customers requirements. 物流是供应链的一部分，计划、执行和控制产品、服务及相关信息从原产地到消费地的及时有效流动和存储以满足客户要求。 Unit 2 An Important Factor It is universally acknowledged that products are of two kinds,products for customers and products for industrial use. 就产品而言，普遍认为有两类，一类是消费类产品，另一类是工业用途产品。 Consumer products are those that are directed to ultimate consumers.According to the three different ways in which consumers select goods and services and where they buy them,consumer products can be put into three categories:convenience products,shopping products,and specialty products. 消费类产品是指直接面对终端消费者的产品。根据消费者挑选产品和服务的三种不同方式以及从哪里购买这些产品，消费品可分为便利型产品，购买型产品和特殊产品三种。 Convenience products are those goods and services that consumers purchase frequently,immediately,and with little comparative shopping. 便利型产品是指消费者需要经常、及时购买并且不十分需要比较差价的产品和服务。 Shopping products are those for which consumers are willing to seek and compare: comparing in many locations the price,quality,and performance,and making a purchase only after careful deliberation. 购买型产品是消费者愿意到处寻寻觅觅，比较价格、质量和性能，三思之后才作出购买决定的产品。 Specialty products are those for which buyers are willing to expend a substantial effort and often to wait a significant amount of time in order to acquire them. 特殊产品是指买家愿意花费大量精力并为了获得它们可以忍受很长的等待时间的产品。 The 80/20 c