房地产成本管理突出问题与对策研究.pdfVIP

房地产成本管理突出问题及对策研究 摘 要 房地产业受到国家新一轮宏观调控的深刻影响，房地产企业需要加 强成本管理以应对市场调控、提升企业竞争力。而房地产成本管理中的 一些突出问题对成本管理工作影响重大，需要及时、有效地进行解决。 本文通过对房地产成本管理体系的研究并结合具体房地产项目成本管理 的案例分析，总结了房地产不同阶段成本管理的突出问题，针对这些问 题进行了对策研究，系统地提出了有效的对策。 本文首先分析了房地产行业受到宏观调控的影响，在这样的背景下 房地产成本管理的积极意义。其次，对房地产成本管本管控体系和案例 研究对象——A 房地产开发公司及其开发的B 住宅项目进行基本介绍。 根据A 公司对于 B 项目成本管理的实践工作并结合房地产行业调研， 对拿地拓展、规划设计、施工建设、竣工收尾四个阶段中存在的成本管 控突出问题进行了罗列和分析。最后，针对其中最突出、最关键的问题 进行分析研究，提出合理、行之有效的对策。 关键词：房地产，宏观调控，成本管理，突出问题，对策 THE RESEARCH OF REAL ESTATE COST MANAGEMENT PROBLEMS AND COUNTERMEASURES ABSTRACT The real estate industry is influenced deeply by the government’s new- round macro control. Real estate enterprise needs to enforce cost management to deal with market regulation and enhance the company’s competitiveness. The significant problems in the cost management of a real estate enterprise influence its cost management materially and need to be solved timely and effectively. Based on the study on the real estate cost management system and the case study of specific real estate project cost management, this paper summarizes the significant problems in the different stage of real estate cost management, studies the countermeasures to those problems and represents systemically effective countermeasures. Firstly, this paper analyzes the influence of the government’s macro control to the real estate industry. With this kind of background, the real estate cost management becomes positive. Secondly, this paper introduces basically the real estate cost management system and the object of research— A real estate development company and its residence project B. Acc