商务英语U4a.pptVIP

Text Study * Parag. 2 Austin firmly believes that the supermarket’s diversifications is set to continue. 随着这一情况的出现，奥斯汀坚信，超市向多样化经营发展的趋势必定会继续下去。 be set to 很有可能，即将发生 Electricity prices are set to go up again. 电费很有可能再次上涨。 Parag. 5 The traditional providers say there is bound to come a point when the new banks will eventually want to widen margins and boost profits. 传统银行的服务提供者认为，这些新开办的银行总有一天会希望扩大利差，提高利润。 be bound to 肯定会，一定会 You are bound to feel nervous about your interview. be set to 不如 be bound to 肯定。 Text Study * Parag. 5 publicity n. 1. 招引公众的注意，名声 seek / avoid publicity He attracts a lot of bad publicity with his speech about unmarried mothers. 他关于未婚母亲的演讲招来了很多不利名声。 2. 招引公众注意的手段， 宣传 The concert was a good one, but because of bad publicity, very few people came. 这是一场很出色的音乐会，但是因为广告做得差劲，到场的人很少。 repossess v. 再拿到手,取回,使取回 repossess…home 是指如果超市从事银行业务，向顾客提供购房贷款（home loan）, 那么它就面临着一些可能的风险；如果客户无法按时支付贷款，那么超市就有权回收客户的房屋，并把它出售，以补偿损失。因为在这种情况下，房屋是一种贷款的抵押品，它的所有权是属于超市的，因此，当出现不良贷款时，超市就有权收回该客户的房屋。 Reading 1 Brandstretching * ②Read the article again and answer the questions. Why are the large UK supermarket chains diversifying? 2. How are the supermarkets able to attract business in the banking sector? Because the retail food market is saturated. The only opportunities for growth are through diversification and entry into foreign markets. The big supermarkets have already expanded abroad. Because they have a lower cost base, they can offer better interest rates than traditional banks. Reading 1 Brandstretching * ②Read the article again and answer the questions. 3. What are the risks involved with brandstretching? 4. How do the large supermarket chains encourage brand loyalty? There may come a point when providers will want to raise prices. The bad publicity could hurt the brand. Any negative action, (e.g. repossession) against customers who are also supermarket customers could also damage the brand. They offer loyalty schemes,