朱荣臣论文三稿.docVIP

郑州航空工业管理学院 毕 业 论 文（设 计） 201 届 专业 班 题 目 基于河南地域文化的旅游服务质量管理研究 姓 名 朱荣臣 学号 100510440 指导教师 刘 玫 职称 教 授 二О年 月 日 Abstract As the birthplace of the Chinese Central province since ancient times , Chinese civilization , carrying a history of thousands of years of culture can be described as Henan culture is profound . Around about the Millennium Royal Park , the convergence of Han and Tang Treasures city of Luoyang peony ; seven dynasties , production painting of the Yellow Sea Kaifeng ; Chinese tea , known scenic livable city Beiguojiangnan Xinyang ; king Foolish Old Man of the Wu Long Kou village house on the edge of the mountain Jiyuan ; cultural capital , the birthplace of Oracle Shang bronzes unearthed in the ancient city of Anyang largest so . Each channel has a different cultural connotations finish say , however, have the advantage of Henan Why such a big area of cultural tourism in Tibet did not do good , Jiangnan, Beijing , Taiwan and other regions ? We can not help but ponder , even as the study says the quality of our local culture Henan tourism services should deeply reflect . So the quality of service on the local culture , Henan studies imminent, but how to effectively measure the quality of tourism services Henan local culture and quality of service for dynamic monitoring and improvement, has become one of the research areas of Henan cultural core of quality of service management . Currently on tour in Henan Province geographical and cultural quality of service evaluation studies are mostly based on qualitative research , quantitative research is relatively scarce . In this paper, a large number of relevant literature study the quality of tourism services, to determine the quality of service as a research gap between theory and theoretical basis of this paper SERVQUAL evaluation model that combines features of Henan Province, geographical and cultural tourism in the form of statistics and expert issuing a