长沙市一日游线路产品设计探析 毕业论文.docVIP

毕 业 论 文 学生姓名： 学 号： 　 学 院： 旅游学院(华天旅游酒店管理学院) 专业年级： 旅游管理（国际旅游）2009级 题 目： 中南林业科技大学旅游学院 长沙市一日游线路产品设计探析 指导教师： 评阅教师： 　 2013年月THE ANALYZES OF ONE-DAY TOUR LINES DESIGNMENTS OF CHANGSHA Abstract:Under the trend of tourist group, the huge market demand for the vigorous development of the city’s one-day trip.The rise of one day trip also make the products more and more market on one day trip, and tourist route products is the most intuitive of the most important tourism product performance.Scientific tourism route design, help to complementary advantages between scenic spots, overall configuration, six key elements in tourism is tourism development to a certain stage inevitable to solve the problem, also is the first condition of meet the demand of tourists. Whether team or self-help swim to swim, travel is connected the important link of the travel of tourists and tourist destination. In this paper, the one-day tour to the lines present situation has carried on the investigation and analysis, discusses the existing problems and through field research, combined with the status of Changsha tourism resources and market demand to design the article number of the one-day tour line products, hope to a day trip to Changsha markets play a good role in promoting. Keywords: one-day trip; line design; Tourism products  目录 1 引言 1 1.1 研究背景 1 1.2 研究意义 2 2 文献综述 2 2.1 旅游线路设计相关概念 2 2.2 旅游线路设计研究综述 2 2.3 城市一日游线路设计 4 3 理论基础 5 3.1基础理论 5 3.1.1 科学的旅游发展观 5 3.1.2 系统理论 5 3.2 应用理论 6 3.2.1 消费者行为理论 6 3.2.2 核心-边缘理论 6 4 研究设计 7 4.1 研究对象和调查样本的选取 7 4.2 研究思路 7 4.3 研究方法 8 4.3.1 研究方式 8 4.3.2 资料收集方法 8 4.3.3 资料分析方法 8 5 长沙市旅游资源状况分析与市场分析 9 5.1长沙市旅游资源状况分析 9 5.1.1现状分析 9 5.1.2类别分析 11 5.2 长沙市旅游市场状况分析 12 5.2.1 长沙旅游市场现状 13 5.2.2 现状分析 13 6 长沙市一日游线路状况分析 14 6.1 长沙市一日游线路设计现状