毕业论文（设计）移动电子商务发展的影响因素研究.docxVIP

移动电子商务发展的影响因素研究 移动电子商务发展的影响因素研究 摘要 随着互联网技术和电子商务的发展不断成熟，移动电子商务进入人们视野并逐渐成为国内外学者研究的热点。移动电子商务技术一方面给人们生活带来极大便利，另一方面也从整体上推动了国民经济和社会的发展。因此，研究移动电子商务发展的影响因素以及发展趋势，具有十分重要的现实意义，可以指导企业选择属于适合自己的移动电子商务模式，从而推动移动电子商务健康发展。本文简要介绍了移动电子商务目前的发展现状，重点分析并归纳了影响移动电子商务发展的主要因素，包括消费者的期望、移动电子商务认知度、安全问题、技术因素、内容与费用、诚信与法律规范等，并针对这些影响因素，研究制定发展对策，最后对移动电子商务未来的发展趋势进行了预测。 关键字：移动电子商务；影响因素；研究对策；发展趋势 RESEARCH ON THE INFLUENCE FACTORS OF MOBILE ELECTRONIC COMMERCE DEVELOPMENT ABSTRACT With the development of Internet technology and e-commerce matures, mobile e-commerce into the field of vision and gradually become hot topics in the study of scholars at home and abroad. Mobile electronic commerce technology brings great convenience to peoples life, on the one hand, on the other hand also as a whole to promote the national economy and social development. Research influence factors and the development trend of mobile e-commerce development, has very important practical significance, can guide enterprises to choose suits own mobile e-business model, promote enterprise development and mobile e-commerce. This paper briefly introduces the nowadays the development of mobile e-commerce, analyzes and sums up the main factors affecting the development of mobile e-commerce, including consumer expectations, mobile e-business recognition, security, technical factors, content, and expenses, integrity and legal norms, etc., and according to these factors, study and formulate development countermeasure, finally to mobile electronic commerce future development trend is forecasted. Key words: mobile e-commerce; Influencing factors; The research countermeasures; The development trend 目录  TOC \o 1-3 \h \z \u  HYPERLINK \l _Toc420614155 1 绪论  PAGEREF _Toc420614155 \h 1  HYPERLINK \l _Toc420614156 1.1 课题研究背景及意义  PAGEREF _Toc420614156 \h 1  HYPERLINK \l _Toc420614157 1.2 国内外研究现状  PAGEREF _Toc420614157 \h 1  HYPERLINK \l _Toc420614158 1.3 课题研究方法  PAGEREF _Toc420614158 \h