《Operational Efficiency》.pdfVIP

® Using the IBM Big Data and Analytics Platform to Gain Operational Efficiency IBM Redbooks Solution Guide Organizations across many industries want to gain a full understanding of their customers, starting with what products they have, what product issues they are having, why they switch products, what they buy next, and what factors lead them to recommend a company to others. Capturing, integrating, and analyzing this type of customer information is strategic for virtually every organization. IBM® Big Data and Analytics Platform helps businesses capture, integrate, and analyze customer information. One of the patterns this platform supports is the 360° view of a customer. This pattern can be implemented in many ways, but the scenario that is described here demonstrates how companies can collect machine and sensor data, integrate various sources of data, capture data real-time data, and analyze that data to gain customer insights. These insights provide a complete picture abut how to improve operational efficiency and the customer experience. Figure 1. 360° view of a customer Here are the software products that comprise this solution:  IBM Netcool® Network Management  IBM InfoSphere® BigInsights™ Enterprise Edition  IBM InfoSphere Streams  IBM Information Server  IBM PureData™ for Analytics Using the IBM Big Data and Analytics Platform to Gain Operational Efficiency 1  IBM SPSS® Modeler  IBM Cognos® Enterprise Did you know? Most companies have client information spread throughout their organization. This information contains details about contracted services, complaints, billing and account balances, household information, and other campaign management programs. In the telecommunications industry, the client’s usage data that is available in the network plant is key to monitoring