demicPredicament,andSurveyLogic广播电视公共性-汉斯.PDFVIP

Journalism and Communications 新闻传播科学, 2013, 1, 1-5 /10.12677/jc.2013.11001 Published Online June 2013 (/journal/jc.html) The Publicity of Broadcasting: Theoretical Origin, Aca- demic Predicament, and Survey Logic Ai Huang Communication University of China, Beijing Email: qhha18@126.com Received: Apr. 15th th th , 2013; revised: May 6 , 2013; accepted: May 30 , 2013 Copyright © 2013 Ai Huang. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. Abstract: Based on the theoretical origin of the publicity, the paper interprets Habermas’ Bourgeois Public Sphere Theory and its limitations, Nancy Fraser’s Pluralistic Public Sphere Theory and its theoretical prem- ises and practical significance. By studying the current academic predicament of Broadcasting Publicity, the paper proposes the research logic that, with the historical perspective and dynamic vision, the research stud- ies on Broadcasting Publicity in China’s macro social background and specific historical context. It explores the new development of Broadcasting Publicity with the combination of national structure and political op- eration, avoiding the ignorance of media environment, institution and specific context in China’s reality and the limit view of broadcasting publicity by inflexibly applying the theory of Habermas. Keywords: Broadcasting Publicity; Public Sphere; Habermas; Nancy Fraser; Pluralistic Public Sphere; Survey Logic 广播电视公共性：理论溯源·学术困境·考察逻辑