Chap004 Ethics in international business.pptVIP

Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-* Finally, regardless of any policies a company might maintain, actions speak louder than words. A company’s leaders must set an example by demonstrating strong ethics. You already know that Kenneth lay, former CEO of Enron, did just the opposite, and in fact promoted unethical behavior within his organization. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-* Now that we’ve talked about different types of unethical behavior and why it occurs, let’s move on to explore some of the philosophical approaches to business ethics. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-* We’ll start with what we call straw men approaches which are approaches to business ethics that are raised by business scholars mainly to demonstrate that they offer inappropriate guidelines for ethical decision making in multinational firms. There four straw men approaches: the Friedman doctrine, cultural relativism, the righteous moralist, and the na?ve immoralist. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-* The Friedman doctrine, as you might guess, was developed by economist Milton Friedman, who argued that the only responsibility of business was to increase profits. Friedman claimed that as long as the firm stayed within the letter of the law, ethics didn’t enter the equation. So, in other words he would argue that it’s not the responsibility of a company to take on social expenditures beyond what’s mandated n.授权；任期；委任；命令vt.托管；批准 by law, and what’s required to run a business efficiently. So, Friedman would advocate the use of child labor, as long as it wasn’t prohibited by law. Similarly, he would argue that a company could dump pollutants into a river, again as long as there wasn’t a law against it. Friedman did suggest that companies stay away from fraud and deception though. The second st