褐煤市场营销策略研究.docVIP

毕业论文 设计 题 目 内蒙古二号露天煤矿市场营销策略的研究 学生姓名 专业班级 所在院系　　 经 济 管 理 学 院 指导教师 职 称　 教授 所在单位 经济管理学院市场营销教研室 教研室主任 完成日期 年 月 日 摘 要 本论文着重分析股份有限公司煤炭市场营销环境与营销策略。煤炭市场的一波三折，国家关井压产，加大安全力度检查，市场秩序得以好转，着我国能源结构的调整步伐，其中西气东输工程缓解了华南和华北的用电慌，用煤热，这些平行竞争者逐渐的抢占着褐煤市场，并且导致褐煤下游市场逐渐萎缩。公司与蒙东地区其他褐煤生产企业在煤炭用途及销售市场区域上存在一定的重合。煤炭企业经历了几年风风雨雨的洗礼，既有煤炭市场高速上扬的时期，又有煤炭市场最疲软时期，如今煤炭市场的天给煤炭企业带来了，要想， 本文通过对企业所处的营销环境了解清楚，达到知已知彼。为了抢占蒙东地区和辽宁地区市场份额，将公司的产品销量提高，实现更大的利润，故作此研究，希望提出的营销策略能为公司带来显著业绩。 ABSTRACT This paper focuses on analyzing II coal mine in Inner Mongolia Coal Co. marketing environment and marketing strategy. In the past few years, a lot of money into the coal mining areas of madness, the rhythm of expansion far beyond the potential demand and the economic slowdown ahead just let this issue be exposed. In recent years, the coal market twists and turns, the State Mines and Limited Production, efforts to increase safety checks, the market order can be improved, the pace of adjustment of Chinas energy structure, which eased the West - South and North of the electricity panic, with thermal coal, these parallel competitors gradually seize the lignite market, and led to lignite downstream market gradually shrink. Other company and eastern Mongolia uses lignite coal production and sales companies in the market area there is a certain overlap. Coal enterprises have experienced ups and downs of baptism for a few years, both speed up the coal market period, there are the weakest period of the coal market, coal market is now in the winter to coal companies brought great challenges, in order to overcome these challenges, requires companies to make an effective marketing strategy. Based on the enterprise in which a clear understanding of the marketing environment, reaching know thyself . In order to seize the eastern Mongolia and Liaoning regional market share, the companys product sales increased to achieve greater profits, pretending this study, wish to raise the companys marketing strategy can bring significant res