面向中国游客的越南旅游纪念品发展策略的研究.pdf

关键词： 越南旅游纪念品；中国游客；供求理论；发展策略 Abstract AbStraCt Tb嘶sminⅥetn锄hasbecomean toits importantindustryeconomydevelopment andthesouveniralso an role．0neofthemost f．actorsinthe playsimpoIrtant si甄丘cant ofⅥem锄to谢smisitstom．ismsouvenir oftourism promotion products．The霉Towing souvenirrevenuehaS economicbenefits． oftherecent broughtsignificant Despite arestillseveral inthemarketofVie恤锄tourism development，也ere problems souvenirs， oftourism absenceof for seriouS souvenirS，也e ex锄ple，thehomogemzation targeted and aS、犍llaSthelow ofsouvenirbrallda工ldcharacter． productionpromotiom Specificity Onmeo也er a haSbecomeoneoft11emoSt hand，aLsneighborcountryofⅥetllam，C11ina sourcesof touristsforⅥetlla工n．Chinesetouristshave important f．Orei霉m increasin91y demandsdbout、，iemamtoudsm aSt11e cultural consuming sou、，enirs，suchhighq脚iW convellientandsaf．e is and to attraction，and marketplace．Therefbre，itimportantnecessaIy a needofChinesetouristSinⅥetIl锄’sto戚stsouvenirs． providedeeperunderstanding也e This CMnesetourists paperinvestigates也ercquirementofⅥem锄souvenir锄ong fieldresearchand the ofmec1m陀nt ofⅥetn锄 through analyzedpropenies supply．chaill souvellirin