《Merck and Vioxx Ethical Decision Making Model》.pdfVIP

Journal of Business Ethics (2007) 76:451–461 Springer 2007 DOI 10.1007/s10551-006-9302-3 Merck and Vioxx: An Examination of an Ethical Decision-Making Model Erin Cavusgil ABSTRACT. Marketing researchers have proposed behavior have been attempted in recent years. From various conceptual models of ethical decision-making to the academic perspective, several ethical decision- better clarify the steps in the decision-making process. making models have been put forth (Ferrell et al., However, lacking in the literature is comprehensive 1989, Fritzsche, 1991, Hunt and Vitell, 1986, Jones, empirical validation of these models. This manuscript 1991, Malhotra and Miller, 1998) and to some examines the ethical decision-making model proposed extent, empirical tests of ethical decision-making by Ferrell et al. [1989, Journal of Macromarketing 56(Fall), have been conducted. Two recent reviews, that of 55–64] in the context of a real-world marketing situation. This model is a comprehensive synthesis of previously Loe et al. (2000) and OFallon and Butterfield developed models in the literature. The events sur- (2005), both summarize the empirical ethical deci- rounding the withdrawal from the market of the pain sion-making literature. The various models represent reliever Vioxx, manufactured by Merck Co., are frameworks for understanding the factors that affect detailed. The analysis provides insights into the decision- an individual managers ethical decisio