从社会文艺学角度看中国70后卡通元素绘画.pdfVIP

从社会文艺学角度看中国 70 后卡通元素绘画① 内容摘要：近年来，国内运用卡通绘画风格作为重要创作元素的年轻艺术家越来越多，这种卡 通元素绘画也似乎在中国当代艺术中形成了一股潮流。本文选择文艺社会学作为一个总体理论 支撑，切入对 70 后卡通元素绘画的研究当中，通过对它的产生、创作及其反映论、社会功用 等方面的梳理、分析和说明，试图得出对这一绘画类型的较为全面的认识；同时针对它目前存 在的几个主要问题，尝试性地提出一些引导建议，以期能够使 70 后卡通元素绘画能够朝着更 为健康、成熟的方向发展，最终在国际当代艺术舞台上占有自己的一席之地。 关键词：卡通元素、大众文化、消费、市场、70 后 ① 为避免误解，本文中提到的“卡通元素绘画”特指在当代艺术领域中，采用卡通风格绘制的架上作品。 2 A Research on Post-70s Cartoon Element Painting Based on Sociology of Literature and Art Chen Zao (Western Arts) Directed by Guo Yaxi Abstract: These years, there are more and more young artists in China who utilize the cartoon style as a main element for their art creation. This kind of cartoon painting has almost formed a trend in contemporary Chinese art. This essay chooses sociology of literature and art as a principle theory support to penetrate into the research of post-70s cartoon painting. Through the analysis and the illustration of its origination, creation, reflection and social function, this essay attempts to get a relatively thorough understanding of this art trend; meanwhile, aiming directly at its several existing problems, this essay also tries to give some instructive suggestions so that cartoon painting may develop towards a healthier and more mature direction and finally win its place on the stage of international contemporary art. Key Words: cartoon element, popular culture, consumption, market, post-70s 3 导论 卡通，是英语“cartoon ”的汉语音译，很多人把卡通理解为国外（尤其是美国、日本风 格）的连环画，其实这个词是漫画的代名词，意义很广。卡通是一种以漫画、连环画、动画为 载体的绘画形式，其对象以人物、动物为主；但卡通有其独特的属性：滑稽、幽默、讽刺、夸 张、变形、童化、简化等等。第一个把卡通形象从原生卡通领域中引入到架上绘画之中的艺术 家是美国画家罗伊·里奇登斯坦（Roy Lichtenstein ）；随后，日本的村上隆、奈良美智等艺术 家也在吸收本土动漫