分析报告：普华永道（PWC）：中国移动医疗.pdf

/mhealth mHealth China: Designing a winning business model By Dr. Ronald Ling Asia Healthcare Leader, and Dr. James Xiao Senior manager Pharmaceutical and Life Sciences Executive summary Similar to other emerging and many entrenched players, strong developed countries, China holds regulations, and multiple business high hopes that mHealth will norms, winning mHealth solutions revolutionize how health care is need to demonstrate value to both managed, delivered, and received. consumers, who are benefitting from However, revolutionizing healthcare its convenience, lower costs, and comes with many challenges. For greater empowerment, as well as one, since health care is such a stakeholders, who are often the ones highly specialized industry with footing the bill and providing the care. China is in a unique position for a In order for external stakeholders to With a proper supporting environment, potential mHealth revolution. With invest in mHealth solutions, there must mHealth provides the greatest promise the world’s largest and fastest growing be a quantifiable economic benefit. for addressing China’s healthcare mobile user population, Chinese Promising global mHealth business challenges. China is experiencing people have a wide range of mobile models follow the principle of offering rapid industrialization, aging of the needs and habits. In addition to the concrete ROI for their stakeholders. population, increased wealth to pay for user base, China is also in the process of Numerous s