分析报告：毕马威（KPMG）：移动业务货币化.pdf

Monetizing mobile How banks are preserving their place in the payment value chain July 2011 2 | The evolution of mobile in banking Contents Foreword 3 Executive summary 4 Mobile banking becoming mainstream 6 The technology maze 10 The business strategy for retail 18 The emergence of corporate mobile services 26 Scenario spectrum 28 Conclusion 29 Glossary of terms 30 Editorial contributors Mitch Siegel Principal KPMG in the US Fred Schneidereit Partner KPMG in Germany Daniel Houseman Associate Director KPMG in Australia © 2011 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent fi rms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.