网络舆情演化阶段分析.pdfVIP

1 网络舆情演化的阶段分析 潘 崇 霞 （江西财经大学信息管理学院，南昌市330013） 摘 要:网络舆情演化的阶段分析对于研究网络舆情的演化规律具有重要的意义。由于网络舆情演化比较复杂， 因此网络舆情演化过程的阶段划分也有一定难度，为便于研究，本文把网络舆情演化过程简化为三个阶段：初始 传播阶段、迅速扩散阶段和消退阶段，在此基础上对网络舆情演化过程进行了阶段分析。本文首先分析了网络舆 情的构成要素，然后分析了网络舆情演化所具有的影响因素，最后分别对这三个阶段的演化因素和特征量的变化 进行了详细分析，并尽可能采用量化语言来分析每个阶段的特征变化，希望有助于对网络舆情演化规律的定量研 究。 关键词：网络舆情；演化；阶段分析 中图分类号：G353.1 文献标识码：A 文章编号： Analysis of evolution phases of network public opinion PAN Chong-xia (School of Information Technology, Jiangxi Finance Economics University, Nanchang 330013,China) Abstract:This paper analyzes the evolution phases of network public opinion that is very important for studying the law of evolution of network public opinion. The evolution of network public opinion is very complicated so it is very difficult to decide how many phases of evolution of network public opinion should be divided. For the convenience of study, the paper presents the evolution of network public opinion by three phases: the initial spreading phase, fast diffusing phase and fading phase. And according to these three phases, this paper analyzes the evolution phases of network public opinion. This paper analyzes constitution and influence factors of network public opinion at the beginning, then presents the changes of all the factors during the three phases in detail. This paper tries to give a quantitative analysis of changes in the factors to be useful to study the law of the evolution of network public opinion. Key words: network public opinion; evolution; analysis of evolution phases 0 引言 随着互联网的飞速发展，网络信息的数量和网络信息的访问量都以前所未有的速度增长着。 网络正成为人们每天获取信息、表达观点、相互交流的不可缺少的媒介和工具。这种趋势使互联 网正在逐渐成为继报纸、广播、