2012考研英语阅读1翻译.docVIP

2012阅读： Text 1Come on –Everybody’s doing it. That whispered message, half invitation and half forcing, is what most of us think of when we hear the words peer pressure. It usually leads to no good-drinking, drugs and casual sex. But in her new book Join the Club, Tina Rosenberg contends that peer pressure can also be a positive force through what she calls the social cure, in which organizations and officials use the power of group dynamics to help individuals improve their lives and possibly the world. 赶紧加入吧，每个人都在这样做呢。当听到“同侪压力”这个词时，我们大部分人想到的便是这句半是邀请半是强迫的耳语。往往地，它带来的绝非好事——酗酒、吸毒和滥交。但在蒂娜·罗森伯格的新书《加入俱乐部》中，她认为同侪压力通过她所倡导的“社会治疗”，也能够成为一种积极的力量。在这种“社会治疗”中，组织和官员使用团体动态的力量来帮助个人改善生活，甚至改进整个世界。??? Rosenberg, the recipient of a Pulitzer Prize, offers a host of example of the social cure in action: In South Carolina, a state-sponsored antismoking program called Rage Against the Haze sets out to make cigarettes uncool. In South Africa, an HIV-prevention initiative known as LoveLife recruits young people to promote safe sex among their peers.? 普立兹奖得主罗森伯格提供了很多“社会治疗”的实例：在南卡罗来纳州，一场由政府资助的称之为“怒对阴霾”的禁烟运动使得香烟变得很逊。在南非，一场名为“热爱生命”的HIV预防倡议活动运动招募年轻人在其同辈中推广安全性行为。 The idea seems promising，and Rosenberg is a perceptive observer. Her critique of the lameness of many pubic-health campaigns is spot-on: they fail to mobilize peer pressure for healthy habits, and they demonstrate a seriously flawed understanding of psychology.” Dare to be different, please don’t smoke!” pleads one billboard campaign aimed at reducing smoking among teenagers-teenagers, who desire nothing more than fitting in. Rosenberg argues convincingly that public-health advocates ought to take a page from advertisers, so skilled at applying peer pressure.? 这个想法看起来大有前途，罗森伯格确实是一位有洞察力的观察者。她对公众健康运动缺陷的批评很精准：他们没能调动同侪压力对于健康习惯的养成，同时表现出对心理学认知的严重错误。一个旨在减少年轻人——最渴望融入的年轻人——吸烟运动的广告牌上写到“敢于与众不同，请勿吸烟”。罗森伯格认为，公共健康倡议者应当向善于运用同侪压力的广告人汲取经验，这一点是令人信服。 But on the general effectiveness of the social cure, Rosenberg is less persuasive. Join the Club is filled