博客营销在IT企业中的运用分析.doc

博客营销在IT企业中的运用分析 摘 要：博客正在飞速地发展，越来越深刻地介入了人们的日常工作和生活。博客营销已经成为当今社会运用最为广泛的营销工具之一。如何利用博客这种营销工具推销自己, 以获得更广博的人脉、更多的利益，已成为我国IT企业目前急需研究的课题。本文回顾了IT企业博客现状、营销模式，勘察了IT企业博客的营销价值功能，结合目前国内IT企业所存在的问题以及对比国内外IT企业博客博客营销的应用，对我国IT企业博客营销有一定的借鉴作用。窗体底端 我国IT企业进行博客营销应解决目前存在问题，研究大量国外博客营销案例、以更高的眼光审视企业博客，缔造一个全新的营销模式，使之发挥积极的作用，促使企业在激烈的竞争中胜出。 关键词：企业博客，博客营销，营销模式 Analysis Application of Blog Marketing in IT Enterprise Abstract: Developing by leaps and bounds, Blog is more and more deeply involved in peoples routine work and life. Blog marketing has become one of the most widely used marketing tools. It is an urgent subject for our IT enterprise to use this marketing tool to market themselves and get a more extensive network and then more benefits. This present research reviewed the status and marketing pattern of IT business blog, prospected the marketing value function of IT enterprise blog and provided certain reference function for Our IT Enterprises’ blog marketing by considering the present question exists in domestic IT enterprise and contrasting the blog marketing applications of both domestic and foreign IT enterprises. Therefore，IT Enterprise of our country that carries on blog marketing should be to solve problems exist at present, to research the massive overseas blog marketing cases，take a higher perspective of the business blog, and to create a brand-new marketing mode, for the purpose of making them play an active role in promoting enterprises’ success in the ardent competition. Key words: Enterprise blog , Blog marketing, Marketing mode 目 录 1 引言……………………………………………………………………………………1 2 IT企业博客营销概述…………………………………………………………………2 2．1 企业博客营销的含义…………………………………………………………… 2 2．2 IT企业博客现状………………………………………………………………… 3 2．2．1博客普及程度稳步提高，为企业博客营销奠定基础………………………3 2．2．2企业博客数量不断增加………………………………………………………6 2．2．3 IT企业积极尝试博客营销，并已初见成效…………………………………6 3 IT企业博客营销的价值及存在问题…………………………………………………7 3．1 IT企业进行博客营销的价值……………………………………………………7 3．1．1 有助于提升品牌形象,推广产品和服务……………………………………7 3．1．2 有助于提高营销沟通效果,增进客户关系……………………………………7 3．1．3与传统媒体相比宣传成本低廉