农民外出务工经历对其家庭消费结构影响实证研究.pdfVIP

农民外出务工经历对其家庭消费结构影响的实证研究 冉陆荣，辽宁工程技术大学营销管理学院讲师，博士；E-mail：ranlurong@163.com. 周峰，辽宁工程技术大学营销管理学院工程师；E-mail. 通讯作者：冉陆荣，辽宁省葫芦岛市龙湾南大街188号，辽宁工程技术大学505信箱，Tel： 致谢：感谢国家自然科学基金资助项目的资助. 摘要：现阶段农民外出务工已成为一种普遍现象，农民外出务工经历对其家庭多 方面决策具有影响。本文通过对多省份407户农民家庭调查数据采集，引入农民 外出务工经历作为调节变量，运用回归分析方法，实证研究农民家庭中人均年收 入水平、年龄层次、教育程度、人口数量对其消费结构影响的调节效应。研究发 现，农民外出务工经历对其家庭消费结构不同方面具有不同调节效应，其调节方 向和作用强弱亦存在差异。该研究对深入认知农民家庭消费结构影响因素、细分 农村市场、拉动农村消费具有较强现实意义。 关键词：外出务工经历；消费结构；回归分析；调节效应 TheEmpiricalAnalysis ofPeasantMigrantWorkers ExperienceInfluenceson TheEmpiricalAnalysis ofPeasantMigrantWorkers ExperienceInfluenceson TThheeEEmmppiirriiccaallAAnnaallyyssiissooffPPeeaassaannttMMiiggrraannttWWoorrkkeerrssEExxppeerriieenncceeIInnfflluueenncceessoonn TheirFamilyConsumptionStructure TheirFamilyConsumptionStructure TThheeiirrFFaammiillyyCCoonnssuummppttiioonnSSttrruuccttuurree RanLurongPhD,Lecturer,SchoolofMarketingManagement, LiaoningTechnicalUniversity; Email: ranlurong@163.com ZhouFeng,Engineer,SchoolofMarketingManagement, LiaoningTechnicalUniversity; Email: flyz2007@ Abstract Abstract AAbbssttrraacctt Peasant migrant workers has become acommon phenomenon at thepresent ： stage,and it have influence on the family decision. Based on the number of provinces in 407 peasant family survey data collection,introduction of peasant migrant workers experience as an adjustment variable,using regression analysis method, empirical study on peasant family in the income level, age level, educational level, population structure on its consumption structure adjustment effect.Study found that peasant migrant workers has different adjustment effect in different ways of the family consumption structure, also there are some differences between the adjustment direction and strength.The study has a strong practical significance on the deep cognition peasant family consumption structure