光标精确定位激光笔创业计划书.doc

光 标 精 确 定 位 教 学 激 光 笔 目录 执行概要················································4 公司简介················································5 2.1公司CIS介绍················································5 2.2公司性质····················································5 2.3企业文化····················································6 管理体系················································6 3.1组织形式····················································6 3.2团队精神····················································7 3.3部门职责及人员结构分布······································8 产品介绍················································9 4.1产品核心技术及应用··········································9 4.2技术来源····················································18 4.3技术人才及研发能力·········································19 4.4知识产权···················································19 4.5产品附加值·················································19 4.6本产品及同类产品的概述·····································20 市场机会···············································21 5.1市场分析及存在的问题·······································21 5.2市场特征···················································23 5.3市场容量···················································23 5.4竞争分析····················································23 5.5swto分析····················································25 5.6行动方案···················································26 5.7市场风险及规避措施·········································26 公司发展战略············································28 6.1基本类型····················································28 6.2选择该类型的原因············································28 6.3总体战略····················································29 6.4发展战略····················································29 市场营销················································30 7.1摘要·······················································30 7.2指导思想····················································31 7.3市场状况分析················································31 7.4市场定位和目标市场选择策略················