慈溪小家电出口现状及对策分析毕业论文.docVIP

毕业论文 （20_ _届） 慈溪小家电出口现状及对策分析 摘 要 慈溪市位于东海之滨，杭州湾南岸，三北平原上，是长江三角洲经济圈南翼环杭州湾地区上海、杭州、宁波三大都市经济金三角的中心，区位和交通优势十分明显。慈溪作为中国三大家电生产基地之一，经过多年来的发展，已经在慈溪初步形成了品种多样化的块状性发展模式，而且对慈溪经济的建设和发展起着十分巨大的作用，成为慈溪地方经济发展的主要性支柱产业。 文章一共有五个部分，第一部分描述慈溪小家电的发展历程，第二部分阐述慈溪小家电发展中所面临的问题，第三部分描写金融危机对慈溪小家电的有利和不利影响，第四部分从企业和政府两个角度对上问中家电发展所面临的问题提出解决对策，第五部分分析企业典型案例。以慈溪小家电产业作为对象进行研究分析，结合对慈溪小家电在金融危机后的现状和发展中所面临的问题的剖析，探索慈溪小家电在发展中所遇到的阻碍和瓶颈，从企业的软件硬件等发面下功夫，对企业自身的技术创新，品牌文化，核心竞争力的提升，以及政府政策引导等方面提出可供企业参考的对策和建议。 关键词Abstract Cixi is located in the East China Sea, the south bank of Hangzhou Bay, the three northern plains, is the southern wing of Yangtze River Delta economic circle around Hangzhou Bay in Shanghai, Hangzhou, Ningbo, three metropolitan center of the economic golden triangle, location and transportation advantages are clear. Cixi as one of Chinas three major home appliance production base, after years of development, has taken shape in Cixi bulk of species diversity of development models, but also for the economic construction and development of Cixi plays a huge role as Cixi Of local economic development of the main pillars of industry. Article, a total of five parts, the first description of the development process of small appliances of Cixi, second part describes the development of small home appliances the problems faced, and the third part of the description of the financial crisis on small appliances Cixi positive and negative impacted. Part IV From the perspective of business and government on the question of the two appliance issues facing the development of countermeasures, the fifth part of a typical business case. Cixi small home appliances to industrial research and analysis as the object, combined with small appliances Cixi status of the financial crisis and the problems facing the development of the analysis, to explore the development of small appliances in Cixi encountered obstacles and bottlenecks, from the enterprise software, hardware and baking efforts, on their own technological innovation,