浙江中小外贸企业电子商务应用现状分析毕业论文.docVIP

毕业论文 （20_ _届） 浙江中小外贸企业电子商务应用现状分析 摘 要 本文以浙江中小外贸企业为主要研究对象，在阐述电子商务和中小企业的概述和浙江中小外贸企业电子商务的现状的基础上，探究浙江中小外贸企业应用电子商务所存在的问题和对策。全文共分为五个部分：首先介绍了电子商务的定义和特点,认为电子商务具有虚拟性，开放性，动态性等特点。对中小企业的界定进行研究，分析了中小企业与电子商务的关系，其中电子商务能实现资源信息共享，为中小企业赢得与大型企业公平竞争机会，降低生产成本，提高工作效率，由于不受时间和空间的限制可以获得更多的商业机会。其次，介绍了浙江中小型外贸企业现状与特点，并以浙江凯鑫公司和云和县的玩具企业为例，就浙江中小外贸企业应用电子商务存在的问题进行探讨。认为存在的主要问题是企业缺少整体规划和指导、外部支撑体系不完善、缺乏电子商务高级人才等。最后提出企业需要加快电子信息化进程、改进电子商务发展体系、重视客户关系管理并且加强专业人才的培养等解决办法和对策。 关键词：Abstract The subject of this article is the Zhejiang small and medium foreign trade enterprises. In explaining an overview of e-commerce and small and medium foreign trade enterprises and then discuss the Zhejiang small and medium enterprises in foreign trade situation of e-commerce. At last to explore the application of zhejiang small and medium foreign trade enterprises e-commerce problems and counter measures. This article is divided into five parts. First introduces the definition and characteristics of e-commerce. The characteristics of e-commerce are Virtual, open and dynamic. Research on the definition of SME and analysis the relationship between SME and e-commerce. E-commerce can achieve resource sharing of information. E-commerce can give SME to win a fair opportunity to compete with large enterprises. E-commerce can reduce production costs and improve efficiency for enterprises. Then introduced the Situation and characteristics of the zhejiang small and medium foreign trade enterprises. And take Zhejiang kaixin enterprise and yunhe toy enterprise as example , further discuss the problems of the SME foreign trade enterprises. The main problems include the lack of overall planning and guidance for enterprises .And also lack of professional personnel. Finally, enterprises need to speed up the process of electronic information. It should improved e-business development system. And the enterprises should emphasis on customer relationship management and personnel training. Keywords:Foreign trade enterprises; E-commerce; Situat