论危机事件报道中的国家形象传播战略.pdfVIP

摘 要 全球化背景下，国家形象的影响已波及到人类社会的各个方面，在国际交 往中具有前所未有的重要性。国家形象传播也是近些年来我国传播学领域研究 的热点。危机事件由于其具有突发性、严重的社会危害性等特点，不可避免地 成为国际社会的焦点，是影响国家形象的重要因素，是作为国家形象传播的重 要契机。如何报道危机事件报道一定程度上决定了国家形象传播效果。但是， 从我国历次危机事件报道来看，我国国家形象传播效果不是很理想，危机事件 报道还存在诸多问题。因此，作者在对危机事件报道进行分析研究的基础上， 探讨如何在报道中传播出良好的国家形象。 本文共分为五部分，第 1 章为绪论；第 2 章是对危机事件报道及国家形象 这些关键概念进行梳理，并阐述两者之间的关系；第 3 章结合具体例子，分析 了目前国家形象传播的现状与不足；第 4 章是全文的重点部分，即国家形象传 播战略问题，分为国家战略和媒体战略两部分；第 5 章为结论。 关键词：危机事件；国家形象传播；战略 1 Abstract In the background of globalization, the influence of the national image has spread to every aspect of the human society. Nation image plays a more important role in international exchanges than ever .The study of it has become a hot topic in the communication study field. Because it often happened unexpected and has serious social harrm, crisis event becomes the focus of the international society inevitably. It is a important influencing factor of national image communication and a good chance to communicate the national image. How to report crisis events influence the effect of national image communication to a certain extent.Review crisis events which happened in the past, we can found that the effect of national image communication is not very good. There are a lot questions exist in the report of crisis events. Because of this phenomenon, I try to find the best way to get a good effect of national image communication in the crisis events reports. This dissertation is divided into five parts. It presents an overview in part one; In part two, the paper explains the key conceptions such as crisis event, national image communication, then it further analyses the relation between the crisis events reports and