基于二维码的移动商务的应用研究.docVIP

题 目: 基于二维码的移动商务的应用研究 院系名称： 专业班级： 学生姓名： 学 号： 指导教师： 教师职称：  摘 要 在移动互联网业务的综合发展过程中，移动商务是不可缺少的一部分。随着电子商务市场的良好发展，移动终端的迅速普及，移动网络向3G的演进，国内外很多国家推出了基于二维码的移动商务的应用，释放出了移动商务的更大潜力。 本文从目前国内的现状出发，对文中涉及到的手机二维码、中国移动手机二维码的基本概念做了界定，进而分析了中国移动手机二维码的市场价值。接着从产业链角度，结合PEST分析法，较系统的介绍了中国移动手机二维码业务，为随后的研究奠定了基础。然后从基于二维码的移动商务的应用业务分类、码制的选择、应用现状等几个方面做了详细的市场分析，引出了对基于二维码的移动商务的应用模式的研究。最后，论述了基于二维码的移动商务应用过程中的制约因素，在此基础上对未来业务发展前景进行了简单的阐述。 通过本文的研究，得出以下主要结论：中国移动手机二维码的发展将给未来的企业营销带来更加深刻的变革；以中国移动手机二维码为基础的全新跨媒体营销模式有助于企业寻找客户，从而达到营销的效果；目前，用户规模，宣传力度不够等问题Mobile Commerce that Based on 2-Dimensional Bar Code Abstract Mobile Internet business in the comprehensive development process, mobile commerce is an indispensable part of it .With the better development of e-commerce market, the rapidly growing popularity of mobile terminals, 3G mobile network to the evolution, our country and abroad in many countries launched a two-dimensional code based on the mobile commerce applications, the release of a greater potential for mobile commerce. This article from the current domestic status, based on the text related to the 2-dimensional bar code for mobile phone, Chinese mobile’s 2-dimensional bar code for mobile phone to do the basic concept of the definition, then indicate that the 2-dimensional code in the development of mobile commerce in the process of importance. Then from the perspective of the industrial chain, discusses the service of China Mobile’s phone 2-dimensional bar code systematically with PEST analysis, for subsequent research laid the foundation to do. And then based on 2-dimensional bar code of the mobile commerce business segment, standard of choosing code formats, current situation of application, and several have done a detailed market analysis, leads to based on 2-dimensional bar code the movement of business applications business model analysis. Finally