城市公园免费开放对游客感知价值维度的影响及效应分析.docVIP

城市公园免费开放对游客感知价值维度的影响及效应分析 ——以南京中山陵为例 周玮/黄震方/殷红卫/吴丽敏/曹芳东 ? 2012-10-10 17:17:48　　　来源：《地理研究》(京)2012年5期 　　 　　【英文标题】An Analysis of the Impact and Effect of Free Opening of Urban Parks on Tourists Perceived Value Dimensions: Evidence from Sun Yat-sen Mausoleum in Nanjing　　【作者简介】周玮(1979-)，女，江苏南京人，南京师范大学地理科学学院博士生，南京工业职业技术学院经济管理学院讲师(南京210046)，主要从事旅游管理和教育方面研究，E-mail:jsnjzhouwei＠126.com；黄震方(1963-)，男，江苏扬中人，南京师范大学地理科学学院教授，博士生导师，主要从事旅游地理与旅游规划方面的研究，E-mail:zhfh＠263.net；殷红卫，南京工业职业技术学院经济管理学院(南京210046)；吴丽敏，曹芳东，南京师范大学地理科学学院(南京210046)。　　【内容提要】基于城市公园免费开放的视角，选取南京中山陵作为研究个案，运用SPSS18.0和AMOS18.0分析软件，通过探索性和验证性因素分析，构建了游客感知价值维度分析模型。研究显示：游客对免费开放中山陵存在五维感知价值，且呈现出感知价值→休闲价值→环境价值→服务价值→文化价值逐步递减的分异特征；由此探究游客感知价值维度分异的作用机制，衍生出城市公园免费开放的效应分析，其中公益福利效应和休闲游憩效应呈现积极的正向发展态势，而生态环境效应、景区服务效应与文化内生效应的发挥则相对滞后。在倡导“以人为本”、关注民生休闲的大众旅游时代，免费开放城市公园在增强城市开放空间优质属性和综合竞争力的同时，其与城市旅游的耦合协调及可持续发展将面临新的挑战。　　From the perspective of free urban parks, the paper makes the exploratory and confirmatory factor analyses of survey data on domestic tourists of Dr. Sun Yat-sens Mausoleum in Nanjing, with the help of the SPSS18.0 and AMOS18.0 data analysis software, to construct the measurement dimensions model for tourists perceived value. The study results display that the tourists perceived values of the free Dr. Sun Yat-sens Mausoleum include five measurement dimensions, i.e. environment value, recreation value, culture value, perceived price and service value. Five measurement dimensions of tourists perceived value have gradually decreasing differentiation. Through the analysis of role and mechanism of differentiation of dimensions of tourists perceived value, the paper puts forward that free urban parks have five effects. Among them public welfare and leisure recreation effects show the positive development trend while enhancement of ecological environment, service and endogenous culture effects is lagging behind. In the age of mass tourism of advocating people-oriented and concerning peoples livelihood leisure, the free urban park rei