老上海风情主题酒店策划(英文).pptVIP

Decoration Marketing Management Staff Introduction Nostalgia Hotel Theme Hotel Introduction Core competence 1) Resource Product Culture Management 2) If the demand is sufficient，adopt differentiated product strategy product positioning Nostalgia Shanghai style Introduction Decoration Marketing Management Staff Decoration Decoration According to our rooms 1) Wood Furniture Solid wood — Sandalwood(檀木)、Rosewood(花梨木)、Pine(松木) 2）Other furnitures — leather sofas、square table(八仙桌) 3) Retro look modern function Decoration 4) Dark colors’ matching — space’s massiness feeling 5） Using western elements into the room’s building 6） Details celebrities’ posters gramophone（留声机） 7）Technique Decoration According to our outdoor look 1) whole street’s unified decoration style and color feeling 2）Keep the essence of the appearance’s design 3）Make good use of the other stores 4）A eye-catching signboard Decoration Marketing Management Staff Introduction Marketing Marketing The analysis of the target customers 1）Position 2）Features 3）Psychologic analysis Market orientation 1) Market segment —— Boarding purpose Purchasing approaches 2) Market orientation —— Theme hotel (Nostalgia Shanghai style) A high-level consumption on whole Marketing Main points of marketing stuff with hand-on experience advertising and public activities promotional activities brand awareness Marketing Media selections 1）Outdoor 2）Newspaper —— Key famous ones 3）Network —— Ctrip （携程） Light box Streetlight Billboard Roadsign The Bund China Daily Marketing Marketing plan 1) The design of product Catering ：Provide compatible Shanghai food Activities ：Set a stage in the dining hall