食品生产企业可追溯体系投资意愿的主要影响因素研究：带罚函数的二元Logistic模型的视角.docVIP

 n 食品生产企业可追溯体系投资意愿的主要 影响因素研究：带罚函数的二元 Logistic 模 型的视角# 5 10 15 20 25 30 35 吴林海，徐玲玲，朱淀1,2,3* （1. 江南大学食品安全研究基地，江苏无锡 214122； 2. 江南大学商学院，江苏无锡 214122； 3. 江南大学食品科学与工程博士后流动站，苏州大学东吴商学院，江苏苏州 215123） 摘要：食品可追溯体系的实施在提高供应链管理效率的同时，能够实现食品安全与质量的可 追溯性，便于召回有安全隐患的食品，已被认为是从根本上预防食品安全风险的主要工具之 一。本文以郑州市 144 家食品生产企业为案例，在问卷调查的基础上，尝试性地构建了带罚 函数二元 Logistic 模型，探究食品生产企业实施可追溯体系的投资意愿与主要影响因素。实 证研究的结论表明，79.2%的食品生产企业愿意投资可追溯体系，而影响投资意愿的主要因 素是食品生产企业的从业人数规模、管理者年龄、质量认证体系的实施等。本文的研究揭示 了在我国食品可追溯体系难以推广与普及的主要原因，提出了政府监管、政策支持，以大企 业为重点推进食品可追溯体系的建议。本文构建的带罚函数的二元 Logistic 回归模型对小样 本容量的 Logistic 模型研究提供了一种新的思路，解决了 Logistic 模型可能存在无法迭代的 问题。 关键词：食品可追溯体系；食品生产企业；投资意愿；影响因素；带罚函数 Logistic 模型 中图分类号：F274 Study of the main factors affecting enterprises’ investment on food traceability system: perspective from Logistic model with a penalty function Linhai Wu,Lingling Xu,Dian Zhu1,2,3 (1. food safety research base, Jiangnan University, Wuxi 214122; 2. food development stratagem research center, Jiangnan University, Wuxi 214122; 3. School of Business, Suzhou University, Suzhou 215123) Abstract: food manufacturers implement food traceability system can improve the efficiency of management in supply chain, achieve the traceability of food safety and quality, and recall food with potential safety hazards,so food traceability system has been seen as a main tool to solve food safety risks. In this paper, 144 food manufacturers in Zhengzhou City were reviewed through a questionnaire survey and the Logistic model with a penalty function were tentative built to explore the main factors affecting manufacturers’ willingness to invest the implementation of food traceability system. The results showed that 79.2% of manufacturers willing to invest in food traceability system, the main factors affect the willingness to invest is the number of workers in the food enterprises, managers’ age, implementation of quality certification system. This research show the reason why food traceability system is hard to develop in China, propose that gover