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Lesson Four: Style and Tone While the structure of your essay affects the clarity, coherence, and impact of your content, writing style affects presentation in an even more fundamental way: it determines how engaged your reader is from sentence to sentence. Poor writing can make fascinating experiences a dull read, while strong writing can transform mundane details into an exciting tale. The best advice we can give is to be simple and straightforward. Occasionally, an essay will sound choppy or unsophisticated because of too many short sentences, but usually the problem is the opposite scenario. Applicants think that flowery prose and large words will make them sound more intelligent, when in reality their expression ends up being muddled and tedious. A direct style is not only more efficient to read, but its also more enjoyable because it allows a steadily moving pace. The tone you use should be conversational, not too formal or informal. The sentences you write should be sentences that you would actually say. This is not to suggest that you shouldnt spend time refining your writing carefully, but the ultimate goal should be a natural voice. In this section of the course, we will cover the major weaknesses and mistakes most applicants are guilty of and show you how to turn them into strengths. Select One: • Sentence Variety • Word Choice • Verb Tense • Tone • Essay Clichés EssayEdge Extra: Achieving Genuine Style In a sense, the advice covered in this section is remedial. Were trying to teach you to avoid the common mistakes of bad writing. The goal is to achieve a clean, readable, and enjoyable piece of writing. Very few writers in the entire applicant pool will have the kind of style that will make them stand out on the strength of writing alone. Developing such a style requires time and investment, and some may argue that it cant be taught. If you want to undertake a mor