中石化案例分析.pptVIP

SINOPEC CORP Table of Contents Environmental Analysis 1 Business-level Strategy 3 Financial Analysis 4 Corporate-level Strategy 2 The environment of Sinopec The political environment China government introduce a new law: product oil price will be relative to crude oil. The price will not change too much. The environment of society Sinopec is one of the largest oil and gas companies, it has more than 50% product oil market share in China. The oil quantity demanded is rising these years. The environment of market Competitors CNPC(中石油） and CNOOC（中海油），and CNPC is the main competitor for Sinopec. Strengths and weaknesses Strengths： Sinopec has advantage of integration , and it is a chemical company. Weaknesses: CNPC has advantage of exploration and mining(采矿），and it is resource-based enterprise. Retrenchment Strategy Formerly Super Oil Major, A big company ( engage many business ) Now Focus on core business (petroleum and petrochemicals) Growth Strategy Overseas Expansion Invest many oil companies Domestic Exploration Explore many other reserves The Chart of Oil Production (million barrels) 1-6,2011 1-6,2012 Change Crude 156.32 163.09 4.3% China 150.22 151.96 1.2% Overseas 6.10 11.13 82.5% Business-level Strategy Cost Leadership 1 Differentiation 2 Cost Leadership Reduce fixed cost Reduce welfare including housing and health-care subsidy. Firm infrastructure Establish cost-effective management information systems to reduce administrative Expenses HR management Consistent policies to reduces turnover cost. Provide effective training items. RD Green low-carbon production Non-fuel service Differentiation it has 790 million other capital expenditure in the third quarter which mainly spend on RD. Convenient store, AD business, motor maintenance Sell green low-carbon production Financial analysis Alternatives Available Increase Oil Production from the Local Reserves Exploring Other Reserves from Ou