中国公民赴澳大利亚旅游市场分析及相关建议.pdfVIP

中国公民赴澳大利亚旅游市场分析及相关建议 摘 要 自1972年中澳正式建交以来，两国之间的经济、文化交流日益频繁。目前, 中国已成为澳大利亚在亚洲第二大旅游客源国。随着中国出境旅游的飞速发展， 中国潜力巨大的出境旅游市场已引起全球瞩目，但目前有关出境游市场分析的研 究还不是很多。本文将据此对出境澳大利亚市场现状做客观的分析，并对目前存 在的问题提出解决办法。 随着2006年8月澳大利亚对中国全境开放ADS签证，中国公民赴澳游快速发 展起来，但目前仍存在着签证审查严格、费用高、对中国客源市场重视不够和旅 游产品线路单一等问题。为解决现存问题，澳大利亚旅游局应简化签证手续，加 大在华的宣传、促销活动力度，为中国游客提供更细致的服务；而旅行社也应提 高旅游接待服务质量、组合新的旅游产品。 关键词：出境旅游；市场现状；对策分析 I 中国公民赴澳大利亚旅游市场分析及相关建议 Abstract: Ever since 1972, when China and Australia officially established diplomatic relationship, communication of economy and culture between the two countries are becoming more and more frequent. Nowadays, China has become the second source of tourists in Asia for Australia. As the outbound tourism rapidly developing in China, the great potential market of outbound tourism in China has grabbed the whole worlds attention, but analysis of the outbound tourism market has not yet been well studied. According to this situation, this article makes objective analyze of the abroad tourism market in Australia, and broach salvations of the present problems. As Australia began to issue ADS visa to throughout China, August, 2006, the tourism of Chinese citizen traveling to Australia developed considerably, but there are still some problems now, such as strict visa review, high expense, inadequate emphasis on guest market in China, and single tourism tour. To solve these existing problems, the department of tourism in Australia should cut the red tapes in the visa application process, propagandize and encourage selling more in China, provide more delicate service for Chinese visitors, at the same time, traveler agencies should improve service quality of travel