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Chapter 1 Introduction Rationale In recent years, Chinese tourism has become one of the pillar industries of national economy. The vibrant development of tourism can not only stimulate the rapid economic development but also promote the cause of international cultural communication. The improvement of the quality of the translation versions of tourist guide, journal, tourist pamphlets and other tourist texts is surely to exert a far-reaching impact upon the development and cultural transmission. This essay is aiming at exploring effective and scientific translation strategies on the basis of Peter Newmark’s Text Typology, Semantic Translation and Communicative Translation theories and “informative”, “expressive”, “inductive” text function through the combination of text classification, function, translation by Reiss, the Forerunner of modern functional theory. The application of the traditional translation theories in the practical situation will dramatically improve the quality of tourist texts, thus promoting the rapid development of tourism. Literature Review Besides the German and American schools, the British translation theorist Peter Newmark also combines the linguistic functions with translation. On the basis of Karl Buhler’s linguistic functionalist theory as well as Reiss’s Text Typology. In the book Approaches to Translation Newmark, 1981:28 , Newmark reclassifies various kinds of texts into three types: “expressive text”, “informative text”, “vocative text”, he also clearly points out that “ the main functions of language are expressive（the subjective and “I” form , the descriptive or informative the “it” form , and the vocative or directive or persuasive the “you” form the minor function being the phatic, the metalingual, and the aesthetic. All texts have aspects of the expressive, the informative, the vocative functions. Newmark’s text typology is concise and feasible which can be employed not only in literature translation but also i