自主品牌汽车金融公司发展战略研究——以奇瑞徽银为例.docVIP

中图分类号：F272.92 论文编号：学科分类号：120280 士学位论文 研究生姓名 学科、专业 工商管理硕士 研究方向 战略管理 指导教师  Nanjing University of Aeronautics and Astronautics The Graduate School College of Economics and Management Development Strategy Analysis on Auto Financial Company of China’s own brand——a case on Chery Finance A Thesis in Business Administration by Haifeng Qiu Advised by Professor Tao Sun Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Business Administration April, 2012承诺书 本人声明所呈交的硕士学位论文是本人在导师指导下进行的研究工作及取得的研究成果。除了文中特别加以标注和致谢的地方外，论文中不包含其他人已经发表或撰写过的研究成果，也不包含为获得南京航空航天大学或其他教育机构的学位或证书而使用过的材料。 本人授权南京航空航天大学可以将学位论文的全部或部分内容编入有关数据库进行检索，可以采用影印、缩印或扫描等复制手段保存、汇编学位论文。 （必威体育官网网址的学位论文在解密后适用本承诺书） 作者签名： 日 期： 摘 要 随着经济发展和国民收入提高，中国正成为世界各大汽车品牌的重要新兴市场。汽车金融公司作为汽车产业链上的重要一环，通过汽车信贷、金融租赁、汽车保险等业务，为汽车研发设计、生产、流通、消费等各个环节中是推动母公司汽车销售的一种手段2009年《汽车产业调整和振兴规划》明确提出支持符合条件的国内骨干汽车生产企业建立汽车金融公司；促进汽车消费信贷模式多元化，支持汽车金融公司发行金融债券。关键词：ABSTRACT With the development of economy and increasing of national revenue, China has been the important emerging market of the world famous auto brand. As a vital part of the auto industry chain, the auto finance company provides funding for the auto design, manufacture, distribution, consuming and several other parts, through businesses as auto loan, financial lease, auto insurance, and is one method of booming the auto sales of the parent company. The commercial banks, auto finance companies of foreign brand and national brand have been the three competitors in the auto financial market of China. The planning of The auto industry adjustment and improvement in 2009 announced that “ Supporting the national famous auto manufacturing companies set up auto finance companies; improving the pluralizing of auto loan models and the developing of assets scurrilities; supporting issuing financial bond of the auto finance company.” Therefore, it is meaningful to analyz