GE电子商务全英.ppt

  General electric (GE) 1 Introduction of GE       2 The process of GE E-business 3 The orientation of GEs website 4 Advantage of E-Business Introduction of GE In 1892, Edison General Electric company mergers with Thomson-Houston electric company, so General Electric Company appeared. General electric (GE) is a diversified business global enterprise group. GE set of technical, manufacturing and service industries as a whole, and committed to obtain a global leader in each industry they operate.  The general electric company headquarters is located in the United States, Connecticut Phil Enfield city. The process of GE E-business In 1996, the U.S. General Electric Company opened the American general electric website () and the first online purchasing system. The marketing purpose that this website designs with is based on the B2C operation mode. In 1995,GE considered that it was still able to grow up its Global E-mail Center as well as EDI and introduced them to customers all around the world. In 1999,on the base of the six sigma quality, globalization and service, the electronic commerce officially listed as GE company of business growth and development strategy. 1994 1997 January1999 October1999 December 1999 June 2000 September 2000 December 2000 February 2001 March 2001 September 2001 商业网站的先锋 GE的第一 个交易点 宣布电子 商务战略 几个GE的销售 网站开始运作 年在线销售 达10亿美元 建立第一个 采购拍卖网站 年在线销售 达70亿美元 开始互联网 数字化 估计从2001年从互联网 数字化节约16亿美元 2001年15%销 售在线完成 Jeffrey接班 The process of GE E-business In 2000, GE’s e-commerce strategic direction has three aspects: The process of GE E-business First, ensure that every enterprise group of GE has a customer network center to provide the highest quality of online service, sales and support. Second, Transfer the internal procurement and supplier resources to the Internet , so as to give full play to the advantages of high efficiency and low cost. Third, developing new technol