六类常见的盈利模式.pptVIP

* Summary Models used to generate revenue on the Web Web catalog Digital content sales Advertising-supported Advertising-subscription mixed Fee-for-transaction and fee-for-service * Summary (continued) Companies undertaking electronic commerce initiatives sometimes Form strategic alliances Contract with channel distribution managers Firms must understand how the Web differs from other media Enlisting the help of users when building test versions of the Web site is a good way to create a site that represents the organization well Firms must also understand the nature of communication on the Web Chapter 3Selling on the Web: Revenue Models and Building a Web Presence * Contents of Chapter 3 Revenue Models Creating an Effective Web Presence * Objectives In this chapter, we will learn about: Revenue models Revenue Models in Transition. How some companies move from one revenue model to another to achieve success Revenue strategy issues that companies face when selling on the Web * Objectives (continued) Creating an effective business presence on the Web Web site usability Communicating effectively with customers on the Web * Revenue Models 六类常见的盈利模式 Web Catalog Revenue Models Digital Content Revenue Models Advertising-Supported Revenue Models Advertising-Subscription Mixed Revenue Models Fee-for-Transaction Revenue Models Fee-for-Service Revenue Models * Web catalog revenue model（网上目录盈利模式） 传统上 The sellers print catalogs and mail to prospective buyers. Buyers place orders by mail or by calling the seller’s toll-free telephone number. Called the mail order or catalog model Taking the catalog model to the Web 利用计算机提供更加强有力的产品目录生成、分发、订单管理等 * Example Computers and consumer electronics Apple, Dell, Gateway, and Sun Microsystems have had great success selling on the Web Books, Music, and Videos Retailers use the Web catalog model to sell books, music, and videos Luxury Goods People are still reluctant to buy luxury goods through a Web site Constructed to provide infor