分析中国本地化行业市场.pptVIP

Analyzing  Localization Market 分析中国本地化行业市场 Dr. James Wei President E-C Translation LTD. Localization Supply Chain本地化市场供应链 Domestic Client Analysis国内客户分析 40% of them have no plan of outsourcing localization project within 1-2 years 40％的本地客户在未来1－2年内没有外包本地化项目的计划 80% of them have limited budget for product L10N 80%的本地客户在产品本地化上投资不足 90% of them think the quality delivered by vendors is not worth of good price 90％的本地客户认为本地化供应商的质量差，不值得支付好价格 More and more local companies would like to pay good price for good quality L10N services 数据显示,越来越多的本地客户愿意对高质量本地化服务支付好价格。 Trend and Development 趋势和发展 Potential market is there, but not mature yet. 潜在市场已形成但还待成熟 The number of potential buyers is huge, the market is fascinating 客户基数巨大，市场潜力诱人 the need for Chinese to other language translations and the need for English technical writers will increase significantly 中文到其它语种翻译的需求、以及对科技英语资料写作者的需求将显著增加 * The statistical data is based on E-C sales record/本统计数据基于E-C公司销售统计数据 Features of Domestic Clients国内客户的特点 Instructions from clients tend to be too simplified due to lack of knowledge in L10N process, hence more proactiveness from vendors in clarifying project requirements which may not be appreciated by clients. 由于缺乏对本地化流程的了解，客户的要求说明通常比较简单，因此需要本地化服务供应商前瞻性地主动向客户明确项目的各方面具体要求。 It is common that Chinese clients expect to be served well beyond what the contract says. 通常国内客户会期望得到超出合同范围的全面良好的服务。 Due to lack of knowledge in L10N process, clients often feel annoyed by vendors asking clarification questions. 由于对本地化流程缺少了解，客户对本地化供应商提出的各种问题可能会没有耐心。 Minimal support from client after contract is signed, expect the vendor to resolve all problems by themselves. 合同签订后，客户提供较少地支持，通常希望供应商可以自己解决各种问题。 In spite of all problems, expect vendors to deliver on schedule as agreed at the beginning of the project. 尽管出现了各种问题，客户通常仍然希望按照最初合同规定地交付时间交付项目。 International Client Analysis国际客户分析 Multilingual low volume requirement, such as Mcdonalds, Coca Cola, they trend to use