在绿色科技中寻求救赎与利润.pdfVIP

SeekingSalvationandProfitinGreentech

JohnDoerr,2007

Imreallyscared.Idontthinkweregoingtomakeit.ProbablybynowmostofyouhaveseenAl

Goresamazingtalk.ShortlyafterIsawthat,wehadsomefriendsoverfordinnerwiththefamily.

Theconversationturnedtoglobalwarming,andeverybodyagreed,theresarealproblem.Weve

gotaclimatecrisis.So,wewentaroundthetabletotalkaboutwhatweshoulddo.Theconversation

cametomy15-year-olddaughter,Mary.Shesaid,Iagreewitheverythingthatsbeensaid.Im

scaredandImangry.Andthensheturnedtomeandsaid,Dad,yourgenerationcreatedthis

problem,youdterfixit.Wow.Alltheconversationstopped.Alltheeyesturnedtome.(Laughter)

Ididntknowwhattosay.Kleinerssecondlawis,Thereisatimewhenpanicistheappropriate

response.(Laughter)Andwevereachedthattime.Wecannotaffordtounderestimatethisproblem.

Ifwefaceirreversibleandcatastrophicconsequences,wemustact,andwemustactdecisively.Ive

gottotellyou,forme,everythingchangedthatevening.

Andso,mypartnersandI,wesetoffonthismissiontolearnmore,totrytodomuchmore.So,we

mobilized.Wegotonairnes.WewenttoBrazil.Wewenttoandto,toBentonville,

Arkansas,andtoWashington,D.C.andtoSacramento.Andso,whatIdliketodonowistotellyou

aboutwhatwevelearnedinthosejourneys.Becausethemorewelearned,themoreconcernedwe

grew.Youknow,mypartnersatKleinerandIwerecompulsivenetworkers,andsowhenweseea

bigproblemoranopportunitylikeavianfluoralizedmedicine,wejustgettogetherthe

smartestpeopleweknow.Forthisclimatecrisis,weassembledanetwork,r