网店策划样本.docVIP

360°水漾网购专项策划

目录

摘要----------------------------------------------------------------------------------1

1.网店规划-------------------------------------------------------------------------1

1.1网店概况----------------------------------------------------------------------1

1.2商品定位----------------------------------------------------------------------2

1.3价值定位----------------------------------------------------------------------2

1.4消费定位---------------------------------------------------------------------2

1.5优势定位---------------------------------------------------------------------2

1.6方略定位---------------------------------------------------------------------3

1.7店铺风格定位----------------------------------------------------------------3

1.8市场前景---------------------------------------------------------------------4

1.9经营目的-----------------------------------------------------------------------5

2.市场可行性分析---------------------------------------------------------------5

2.1客户分析-------------------------------------------------------------------5

2.2行业分析-------------------------------------------------------------------6

2.3竞争分析-------------------------------------------------------------------7

2.4消费群体-------------------------------------------------------------------7

2.5经营模式-------------------------------------------------------------------8

2.6售后服务-------------------------------------------------------------------8

2.7管理模式-------------------------------------------------------------------8

3.人员与组织构造---------------------------------------------------------------8

3.1组织构造-------------------------------------------------------------------8

3.2团队成员简介---------------------------------------------------------------9

3.3工作分工和责任-------------------------------------------------------------9

4.营销实行规划------------------------------------------------------------------10

4.1营销渠道-------------------------------------------------------------------10

4.2推广筹划---------