共享济：技术驱动下线上交易与消费偏好转变.pdfVIP

Case3–Theshareeconomy

Thereareseveralforcesthatdrivingtheemergenceofcollaborativeeconomy.Firstof

all,therapiddevelopmentofthemoderntechnology(i.e.theemergenceoftheInternet

andsocialmedia)buildsupanintangibleconnectionweensellersandbuyers;online

markettherefore,hasbeenpotentiallyformed.Thisprovidesasufficientconditionfor

theshareeconomy.Indeed,mostoftoday’stransactionsofshareeconomies,suchas

car-rentalandshareaccommodationareprocessedthroughtheInternet.Forexample,

relyingonthecharacteristicsofconvenience(onlinebookingandtransactionsystem)

andthehighefficiency(24hoursoperationofthenetbank)intheonlinemarket,

consumersaremorewillingtoprocessthetransaction,whichhassameamountof

moneybutmoresavingtime.Underthiscircumstance,obviously,customer’s

purchasingpreferencewouldbeshiftedfromtraditionalbuying(face-to-face)toonline

transactions.Secondly,theimpactofpost-crisisisyinganimportantroleforthe

boomingoftheshareeconomy.Thereisnodoubtthattheerupted2008financialcrisis

ledtotheeconomicrecessionandbroughtoutlotsofsignificantfinancialpressureson

bothindividualfamiliesandthewholeindustryaroundtheworld.Thisenforcespeople

torethinkacommonproblemofhowtoachievethegoalofeconomicconsumptionin

ordertoreducetheirsandstressonthefinancialsector.Besides,theincreasing

stressfromtheriseofthelivingcostsfurtheraffectstheconfidenceofconsumer’s

purchases.Hence,thecollaborativeconsumption,whichisapathwaytouseresources

moreefficientlyandenvironmental

案例3——共享经济

有多种力量推动协作经济的出现。首先，现代技术的快速发展（即互联网和社

交