肯德基店门店运营管理优化策略研究—以安徽地区门店为例 .docxVIP

肯德基店门店运营管理优化策略研究

——以安徽地区门店为例

摘要：本文以肯德基安徽地区门店为研究对象，深入探讨了其门店运营管理的现状、存在的问题以及优化策略。通过实地考察、问卷调查和数据分析等方法，本文详细分析了肯德基门店在顾客满意度、成本控制、供应链管理和数字化转型等方面的现状。针对存在的问题，如服务质量不稳定、成本高昂、供应链响应速度慢以及数字化程度不足等，本文提出了相应的优化策略，包括提升顾客满意度、加强成本控制与放率提升、优化供应链以及推进数字化转型等。这些策略旨在帮助肯德基安徽地区门店提升运营管理水平，增强市场竞争力。研究结果表明，通过实施这些优化策略，肯德基门店可以显著提升顾客满意度，降低成本，提高供应链响应速度，并加速数字化转型进程。本文的研究不仅为肯德基门店运营管理提供了实践指导，也为其他连锁餐饮企业的运营管理提供了有益的参考。

关键词：肯德基；门店运营管理；优化策略

ResearchonOptimizationStrategiesforStoreOperationandManagementofKFCOutlets:ACaseStudyofOutletsinAnhuiProvince

Abstract:ThispapertakestheKentuckyFriedChicken(KFC)storesinAnhuiregionastheresearchobjectanddelvesintothecurrentsituation,existingproblems,andoptimizationstrategiesoftheirstoreoperationmanagement.Throughfieldvisits,questionnaires,anddataanalysis,thispaperprovidesadetailedanalysisofthecurrentstatusofKFCstoresintermsofcustomersatisfaction,costcontrol,supplychainmanagement,anddigitaltransformation.Inresponsetotheexistingissues,suchasunstableseryicequality,highcosts,slowsupplychainresponsetimes,andinadequatedigitization,thispaperproposescorrespondingoptimizationstrategies,includingenhancingcustomersatisfaction,strengtheningcostcontrolandefficiencyimprovement,optimizingthesupplychain,andadyancingdigitaltransformation.ThesestrategiesaimtohelpKFCstoresinAnhuiimprovetheiroperationmanagementlevelandenhancetheirmarketcompetitiveness.Theresearchresultsindicatethatbyimplementingtheseoptimizationstrategies,KFCstorescansignificantlyenhancecustomersatisfaction,reducecosts,increasesupplychainresponsespeed,andacceleratethedigitaltransformationprocess.ThisstudynotonlyprovidespracticalguidanceforKFCstoreoperationmanagementbutalsooffersusefulreferencesfortheoperationmanagementofotherchainedcateringenterprises

Keywords:KFC;storeoperationandmanagement;optimizationstrategies

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