陕西2025自考[市场营销]英语二考前冲刺练习题.docxVIP

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陕西2025自考[市场营销]英语（二）考前冲刺练习题

一、单项选择题（共20题，每题1分，计20分）

1.Themarketingconceptisprimarilyconcernedwith______.

A.maximizingproductionefficiency

B.meetingcustomerneedsandwants

C.minimizingcosts

D.increasingsalesvolume

2.WhichofthefollowingisNOTapartofthemarketingmix?

A.Product

B.Price

C.Promotion

D.PlaceandPeople

3.Theprocessofgathering,analyzing,andinterpretingmarketinformationiscalled______.

A.marketsegmentation

B.marketresearch

C.targetmarketing

D.marketpositioning

4.Acompanythatproducesandsellsbothhardwareandsoftwareisengagingin______.

A.verticalintegration

B.horizontalintegration

C.forwardintegration

D.backwardintegration

5.Theprimarygoalofadvertisingisto______.

A.increasebrandawareness

B.reduceproductioncosts

C.improveemployeemorale

D.maximizeprofitsimmediately

6.Amarketingstrategythatfocusesonasingle,narrowsegmentofthemarketiscalled______.

A.massmarketing

B.differentiatedmarketing

C.nichemarketing

D.databasemarketing

7.Theterm4Psreferstothefourkeyelementsofthemarketingmix,whichare______.

A.Product,Price,Place,Promotion

B.Product,Price,Place,People

C.Product,Price,Promotion,People

D.Product,Price,Place,Process

8.Themarketingtermforagroupofbuyerswithsimilarneedsandcharacteristicsis______.

A.marketsegment

B.targetmarket

C.marketniche

D.marketpenetration

9.Thepriceelasticityofdemandmeasurestheresponsivenessof______.

A.supplytopricechanges

B.demandtopricechanges

C.productioncoststodemandchanges

D.competitiontopricechanges

10.Aproductthatissoldinalimitedquantityatahighpriceiscalled______.

A.apremiumproduct

B.aconvenienceproduct

C.ashoppingproduct

D.anunsoughtproduct

11.Theprocessofdesigningaproductthatmeetscustomerneedsandstandsoutinthemarketiscalled______.

A.markettesting

B.productdevelopment

C.