湖南2025自考[电子商务]英语二考前冲刺练习题.docxVIP

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湖南2025自考[电子商务]英语（二）考前冲刺练习题

一、单项选择题（共20题，每题1分，共20分）

1.Inthecontextofe-commerce,whatdoesSEO(SearchEngineOptimization)primarilyfocuson?

A.Socialmediamarketing

B.Paidadvertising

C.Improvingwebsitevisibilityinorganicsearchresults

D.Emailmarketingcampaigns

2.Whichofthefollowingisakeycharacteristicofmobilecommerce(m-commerce)?

A.Limitedtodesktopusersonly

B.Highertransactioncostscomparedtotraditionale-commerce

C.Convenienceandaccessibilityviasmartphones

D.Requiresnointernetconnection

3.Avirtualmarketplacediffersfromadirectsaleswebsiteinthat:

A.Itchargeshigherfeesfortransactions

B.Multiplethird-partysellersoperateunderoneplatform

C.Itonlysellsphysicalproducts

D.Itisexclusivelyusedbysmallbusinesses

4.Whatdoesthetermconversionraterefertoine-commerce?

A.Thenumberofvisitorstoawebsite

B.Thepercentageofvisitorswhocompleteadesiredaction(e.g.,purchase)

C.Thetotalrevenuegeneratedfromads

D.Theaveragetimespentonawebpage

5.Affiliatemarketinginvolves:

A.Payinginfluencersdirectlyforpromotions

B.Sellingproductsexclusivelythroughonlineplatforms

C.Rewardingaffiliatesfordrivingsalesthroughtheirreferrallinks

D.Hostingliveproductdemonstrations

6.Whichpaymentmethodismostcommonlyusedincross-bordere-commerceduetocurrencyconversion?

A.Cashondelivery

B.Credit/debitcardswithinternationalcapabilities

C.Cryptocurrencyonly

D.Banktransfersonly

7.Adatawarehouseine-commerceisusedfor:

A.Storingtemporarywebsitedata

B.Analyzingcustomerbehaviorandsalestrends

C.Processingonlinetransactionsinreal-time

D.Managingsocialmediaaccounts

8.WhatisA/Btestingine-commerce?

A.Amarketingstrategyinvolvingtwounrelatedproducts

B.Testingtwoversionsofawebpagetodeterminewhichperformsbetter

C.Amethodtocalculateshippingcosts

D.Aprocesstoverifywebsitesecurity