江西2025自考[市场营销]英语二考前冲刺练习题.docxVIP

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江西2025自考[市场营销]英语（二）考前冲刺练习题

一、单项选择题（共20题，每题1分，计20分）

1.Themarketingconceptisbasedontheideathatorganizationsshouldfocuson__________.

A)maximizingproductionefficiency

B)satisfyingcustomerneedsandwants

C)minimizingcosts

D)competingwithcompetitors

2.Inthemarketingmix,productrefersto__________.

A)thepriceoftheproduct

B)theplacewheretheproductissold

C)thephysicalitemorserviceofferedtocustomers

D)thepromotionactivitiesfortheproduct

3.Theprocessofdividingabroadmarketintosmallersegmentsiscalled__________.

A)targeting

B)positioning

C)segmentation

D)differentiation

4.Acompanythatusesthesalesperson-orientedmarketingorientationislikelyto__________.

A)focusoncustomerneeds

B)prioritizesalesgoalsovercustomersatisfaction

C)emphasizemarketresearch

D)adoptacustomer-drivenapproach

5.The4Psofthemarketingmixinclude__________.

A)product,price,place,promotion

B)product,price,place,people

C)product,price,place,process

D)product,price,place,performance

6.Amarketingstrategythataimstoattractnewcustomersbyofferingdiscountsorincentivesiscalled__________.

A)penetrationpricing

B)skimmingpricing

C)premiumpricing

D)cost-pluspricing

7.Theconceptofcustomerlifetimevalue(CLV)ismostrelevantto__________.

A)short-termsalespromotions

B)long-termcustomerrelationshipmanagement

C)competitivepricingstrategies

D)productdifferentiation

8.ThemarketingtermBRANDrefersto__________.

A)auniquesellingproposition(USP)

B)asetofpromisesmadetocustomers

C)atrademarkorbrandname

D)amarketingcampaign

9.Acompanythatsellsitsproductsthroughintermediariessuchaswholesalersandretailersisusinga__________distributionchannel.

A)direct

B)indirect

C)dual

D)intensive

10.Thetermmarketresearchrefersto__________.

A)analyzingcompetitorsstrategies

B)gatheringandanalyzingdataaboutcu