山东2025自考[电子商务]英语二考前冲刺练习题.docxVIP

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山东2025自考[电子商务]英语（二）考前冲刺练习题

一、选择题（每题1分，共20分）

共20题

1.Theterme-commercereferstoallofthefollowingEXCEPT______.

A.onlineshopping

B.digitalmarketing

C.traditionalretailmanagement

D.electronicpaymentsystems

2.WhichofthefollowingisNOTacommonpaymentmethodinChinesee-commerce?

A.Alipay

B.WeChatPay

C.PayPal

D.UnionPay

3.Adropshippingmodelismostsuitableforbusinessesthat______.

A.focusonhigh-marginproducts

B.havelimitedinventory

C.requireheavymarketinginvestment

D.operateintheB2Bsector

4.TheSEOine-commercestandsfor______.

A.SearchEngineOptimization

B.SalesEfficiencyOptimization

C.ServiceEvaluationOnline

D.SecureElectronicOrdering

5.WhichsocialmediaplatformismostpopularamongChineseconsumersforproductreviews?

A.Twitter

B.Facebook

C.Douyin(TikTok)

D.LinkedIn

6.Avirtualmarketplaceine-commerceis______.

A.aplatformwhereonlyoneselleroperates

B.athird-partyplatformwithmultiplesellers

C.agovernment-regulatedonlinestore

D.aclosed-systeme-commercenetwork

7.TheGDPRisaregulationthatprimarilyaffectsbusinessesoperatingin______.

A.China

B.theUnitedStates

C.theEuropeanUnion

D.Japan

8.Whichofthefollowingisakeymetricformeasuringe-commercewebsiteperformance?

A.Employeesatisfaction

B.Customerlifetimevalue

C.Officespacesize

D.Inventoryturnoverrate

9.ThefourPsofmarketingine-commerceincludeallEXCEPT______.

A.Product

B.Price

C.Place

D.People

10.AChatbotine-commerceisusedto______.

A.increaseshippingcosts

B.automatecustomerservice

C.reduceproductprices

D.manageinventory

11.TheA/Btestingmethodisprimarilyusedto______.

A.improvewebsiteloadingspeed

B.testtwoversionsofawebpage

C.analyzecompetitorstrategies

D.calculatemarketingROI

12.Whichofthefollowingisamajorchallengeforsmalle-commercebusinessesinShandong?

A.Highconsumertrust

B.Limitedinte