四川2025自考[市场营销]英语二高频题考点.docxVIP

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四川2025自考[市场营销]英语（二）高频题(考点)

一、单项选择题（每题1分，共15分）

1题

AcompanywantstopromoteitsnewlineofelectricvehiclesinSichuan.WhichofthefollowingmarketingcommunicationtoolswouldbemosteffectiveforreachingenvironmentallyconsciousconsumersinChengdu?

A.Televisionadsduringlocalnewsbroadcasts

B.InfluencermarketingonWeChat

C.Billboardsalongmajorhighways

D.Radioadsduringmorningcommutes

2题

AlocalteabrandinAnhuiaimstoexpanditsmarketshareinSichuan.Whatmarketingstrategyshouldthecompanyadopttocompetewithestablishedbrands?

A.Loweringpricessignificantly

B.Offeringlimited-timediscounts

C.Highlightingtheuniquenessofitsteavarieties

D.Engaginginaggressiveadvertising

3题

WhenasmallbusinessinChongqingwantstoimproveitsbrandawareness,whichmarketingapproachwouldbemostcost-effective?

A.Organizinglarge-scalepromotionalevents

B.Leveragingsocialmediaplatforms

C.Investingincelebrityendorsements

D.Runningprintadvertisementsinnewspapers

4题

ArestaurantinLeshan,Sichuan,wantstoattractmoretourists.Whichmarketingtacticwouldbemostsuitable?

A.OfferingfreeWi-Fitocustomers

B.Partneringwithtravelagencies

C.RunningcontestsonWeChat

D.Providingcomplementarydesserts

5题

AfashionbrandinChengduaimstoincreasesalesduringtheChineseNewYear.Whichmarketingcampaignwouldbemosteffective?

A.LaunchingaBuyOne,GetOneFreepromotion

B.Collaboratingwithlocalcelebrities

C.Offeringgiftwrappingservices

D.Runningasocialmediacontest

6题

ArealestatecompanyinMianyang,Sichuan,wantstoattracthomebuyers.Whichmarketingstrategyshouldituse?

A.Offeringmortgageassistance

B.RunningTVcommercials

C.Usingsearchengineoptimization(SEO)

D.Hostingopen-houseevents

7题

AsmartphonebrandinXiaomiaimstotargettech-savvyconsumersinSichuan.Whichmarketingchannelwouldbemosteffective?

A.Billboardsinurbanareas

B.O