2026届高三英语培优 外刊阅读学案：我们为何如此热爱年度报告.docx

高三英语培优外刊阅读

班级：____________学号：____________姓名：____________

外刊精选｜晒数据成为社交新密码？我们为何如此热爱年度报告

每年年末，各大app的年度报告又开始在朋友圈上争奇斗艳。风靡全网的“年度报告”项目，最早来源于知名在线音乐播放平台Spotify发布的年度报告“Wrapped”，随着越来越多公司效仿加入，这一活动渐渐成为了每个人回顾旧年、展望新年的方式。人们为什么喜欢在网上分享年度报告？从心理和文化角度看，晒数据和晒自拍有怎样的共同点，又有什么微妙的区别？

Itsbraggingwithouttheselfie-TheriseofSpotifyWrappedanditscopycats

ByGraceDeanandGeorgeSandeman

ThroughoutDecember,Instagramfeedsarefloodedwithscreenshotsofpeoplesmost-listened-tosongsoftheyear.Thatsbecauseattheendofeveryyear,since2016,SpotifyreleasesWrapped.Thecampaignpullstogetherwhatuserslistenedtothemostandusuallyincludestheirtopsongs,artists,andgenres.

SinceWrappedgoesviralannually,otherbusinesseshavejoinedin,allcreatingtheirownpersonalisedyearinreviewsummaries.

ProfJonathanWilson,aprofessorofbrandstrategyandcultureatRegentsUniversityLondon,thinksthereisanulteriormotiveforpeoplesharingtheseend-of-year-reviews.

Itslikebraggingbutwithouttheselfie,heexplains.AppslikeStravawilltotuphowfaryouhaverunorcycledthisyear,whileDuolingowilltellyouhowmanyhoursyouvespentlearninganotherlanguage.

Dataisareallygoodwaytohumblebrag,ProfWilsonadds.Itslesslikebraggingandabitmoreevidence-based.

OtherbrandsjumpingonthebandwagonincludeTescoandSainsburysforyourfavouritegroceries.Sainsburysshowsshopperswhethertheywerethetopbuyersofcertainproductsintheirlocalarea.

【词汇过关】

请写出下面文单词在文章中的中文意思。

1.brag英[br?ɡ]美[br?ɡ]v.__________________________

2.wrap英[r?p]美[r?p]v.__________________________

3.wrapup结__________________________

4.copycat英[?k?pik?t]美[?kɑ?pik?t]n._________________________________

5.throughout英[θru??a?t]美[θru??a?t]prep._________________________________

6.floodn._________________________________

7.top英[t?p]美[tɑ?p]adj._________________________________

8.genre英[??ɑ??r????nr?]美[??ɑ?nr?]n.________________